Spirit: Kindness, honesty, innovation, responsibility.
Mission: Create higher value for customers, provide brighter prospect for employees, and contribute more to society.
Vision: Create healthy and environment-friendly leading paint brand.
Goal: Integrate customers" pursuit, employees" development and healthy and livable social responsibility into enterprise"s long-term development.
Concept: Win reputation and market through honesty and high quality.
Strategy: Transform paint industry, create Chinese most professional original paint brand, and spread positive energy.
Employment philosophy: People-first, talent-first, self-fulfillment, common development
Team value: Loyalty, unity, vitality, learning
Work style: Today must borrow nothing of tomorrow.
Professional requirement: Sincerity, honesty, concentration, love